Marketing Mix for Small Businesses

Yesterday The Times had an article describing how small businesses are investing their marketing money in 2012 .

The allocation of their marketing investment is:

• Website (17%)
• Email Marketing (17%)
• Direct marketing (13%)
• Networking (13%)
• Social Media (13%)
• Advertising (12%)
• Exhibitions (9%)
• Telemarketing (6%)

For social media these companies are using the following sites:

• Facebook (51%)
• Twitter (42%)
• LinkedIn (39%)
• Flickr (16%)

The total marketing budgets for SMEs is:

• Less than £10,000 (39%)
• £10,000 – £50,000 (14%)
• £50,000 – £100,000 (14%)
• Greater then £100,000 (32%)

Interestingly only 13% of small businesses use Pay-Per-Click advertising yet 82% of these same companies don't make a return on this investment!