Marketing – Business benefits of a web site

By developing a website for your company you can market
the products and/or services of your business to a global audience
and attract new customers.

Even if your business ambitions do not
extend that far, developing a website for your company can help position
your business more prominently on a national or regional scale and
help position yourself ahead of your competitors.

Some of the mechanisms for online marketing are:

• Search Engine Optimization
• Email marketing
• Pay Per Click Search Engine Campaigns
• Online Media Buying

Search Engine Optimization

Search Engine Optimisation is the process of ensuring that your web
pages are properly indexed in search engines for particular keywords.

For more information on this subject visit Search
Engine Watch.

Email marketing

Although email marketing does not have the best reputation, if used
properly this can be an invaluable mechanism for marketing you products
and services.

Web marketing Today provides good information on this topic.

Pay Per Click campaigns

Pay Per Click campaigns refer to the process of sponsoring keywords
in search engines, so that your advert appears somewhere on the page
listing the relevant results.

The more you’re willing to pay “per
click” the higher up the page the advert will appear.

Both Google and Overture offer this service.

Online Media Buying

Online Media Buying is the name given to the placing of advertising
banners in web sites.

For more information on this visit BannerSpace.

For more information on marketing your company on the Internet contact
SeyeneCo.